About us

State of Washington Tourism (SWT) is the official Destination Marketing and Management Organization for the State of Washington. SWT is a membership-based nonprofit that was established after the closure of the Washington State Tourism Office in 2011 (formerly the Washington Tourism Alliance).

Contact

For travelers looking for tourism information, please call 1-800-544-1800.

Our Work

SWT’s work centers around responsibly marketing Washington to visitors and serving as a leader in statewide destination management and stewardship. A key component of our work is supporting rural and underserved communities. Our programs, from destination development to marketing, contribute to creating jobs and stimulating earnings in the tourism sector. SWT supports:

• Development for rural and underserved communities through grants, the Rural Tourism Support program, education, and other offerings
• Overall statewide management and stewardship
• Responsible travel marketing – encouraging travelers to honor what is here and become stewards
• Empowering and amplifying local destinations, from marketing co-ops to data and research
• Investment in diversity, equity, accessibility, and inclusion through marketing and other initiatives
• International travel development through trade shows, relationship building with international receptive operators, and partnering with destinations to establish readiness to welcome international visitors

Leadership

The SWT Board of Directors represents industry stakeholders who have invested in past statewide tourism marketing and industry advocacy efforts and may also have direct investment in, or concern for, Washington State tourism programs.

Executive Committee

Rose Noble – Chair

Megan Ching – Vice Chair

Julie Eisenhauer – Treasurer

Heather Bradshaw – Secretary

Cliff Myers – Immediate Past Chair

Board of Directors

Bridget Baeth – JayRay, Regional Representative, Metro Puget Sound

Krista Bentley – Expedia, Industry Representative, At-Large

Heather Bradshaw – Washington State Wine Commission, Industry Representative – Wine/Beer/Spirits

Troy Campbell – Leavenworth Chamber of Commerce, Regional Representative, Trails & Lakes

Megan Ching – Seattle Monorail, Industry Representative, Attractions

Julie Eisenhauer – Clark Nuber, Industry Representative, At-Large

Guy Glaeser – Visit Walla Walla, Regional Representative, Wine Country

Dipra Jha – WSU School of Hospitality Business Management, Industry Representative, Education

Elizabeth McGree – JEM Development Real Estate, Industry Representative, Lodging

Cliff Myers – Visit Vancouver, Regional Representative, The Gorge

Rose Noble – Visit Spokane, Regional Representative, Ponderosa

Teresa Taylor – Lummi Nation, Industry Representative, Tribes

Leslie Womack – Mayflower Park Hotel, Industry Representative, Lodging

Staff

David Blandford, CEO

Mike Moe, Director of Tourism Development and Strategic Partnerships

Michelle McKenzie, Director of Marketing

Marianne Graff, Senior Content Manager

Matthew Ozuna, Destination Development Manager

Lisa Kruse, Tourism Development Manager

Beth Salgado, Marketing Coordinator

Andi Jolly, Marketing Coordinator

Marissa Petrovich, Industry Relations Coordinator

Lacey Young, Accountant